How does Zizzi use AI?

The world is evolving. So are the tools we work with.

 

At Zizzi, we use AI when the technology can help us work better, smarter or in a more relevant way - from creative content to customer service and customer experiences. But technology never stands alone. Behind Zizzi are people with creativity, experience and expertise who are passionate about giving our customers the best possible experience. AI does not change that.

 

 

 

AI is a tool. People set the direction.

We use AI to support our work and create new opportunities - not to replace the creativity, experience and expertise that shape Zizzi as a brand.

 

 

We believe in transparency. When AI plays a significant role in the content or service you experience at Zizzi, we want this to be clear.

At the same time, we keep up with developments and the applicable requirements for the use and labelling of AI-generated content.

 

 

New tools do not change our standards for quality.

The content and information you experience at Zizzi must meet our standards - also when AI is part of the process.

When AI is used for visual content, we focus on presenting our products as accurately as possible.

 

 

Just because technology can do something does not always mean it should.

We continuously assess where AI creates real value for Zizzi and for our customers. Quality, customer experience and responsible use always come first.

 

 

AI is developing rapidly. So are our knowledge and the way we use the technology.

That is why we continuously evaluate and adapt our use of AI to keep pace with developments and ensure that it continues to support Zizzi’s values.

 

 

New technology does not change who we are.

Zizzi is created by people - for people. Our products, collections and services are developed by people, and our focus remains the same:

To create plus-size fashion for different women, bodies and shapes, with fit, trends and personal style at the center.